Philadelphia, PA
hi@kaciemclean.com
LinkedIn
ACD & brand designer pairing with lifestyle, fashion, and sports brands on creative strategy, branding, and campaign concepting.
What I Do
Creative Direction
Campaign concepting, visual strategy, shoot direction, and final-say creative oversight across all channels.
Campaign Design
Integrated creative across OOH, digital, social, email, packaging, retail, and print.
Design Leadership
Mentoring junior designers, presenting to stakeholders, and translating brand thinking into actionable creative briefs.
Brand Identity
Visual systems, guidelines, and design languages built to scale. From first sketch to full rollout.
Brand Audits & Repositioning
Diagnosing what’s not working, visually or strategically, and building a clear creative direction to move forward with confidence.
Embedded Agency Support
Available for project-based or retainer engagements alongside in-house teams and creative studios.
How I Help
Brands and studios bring me in when they’re hitting a wall and need someone who can think and make at the same time.
A campaign needs a stronger visual POV before it ships
You need an AD who can also run the room
A freelance creative needs experienced oversight
Senior creative bandwidth is maxed out
A rebrand or launch needs a dedicated lead
The team has execution but needs strategic creative direction
Selected Work
ASICS DIGITAL
SS24 NAGINO™ Collection Campaign
Global campaign art direction for ASICS premium running collection: digital toolkits, social, and brand content.
TRIPADVISOR
Travel Insurance Product Launch
Campaign strategy and creative direction for Tripadvisor’s new travel insurance product, from concepting through execution.
HEARTS ON FIRE
Integrated OOH & Campaign Design
Multi-channel campaign creative across OOH, billboards, retail, and digital for a luxury jewelry brand in the North American market.
WAYFAIR
Seasonal Campaign Creative
Art direction and design for Wayfair’s seasonal campaigns across digital, social, and e-commerce assets at scale.
About
I’m Kacie, an ACD and brand designer with 12+ years leading creative for brands like ASICS, Tripadvisor, Wayfair, and Hearts On Fire. I work across the full range: global campaign concepting, brand identity, digital toolkits, OOH, packaging, and everything in between.
I do my best work where ideas are still messy and the brief isn’t precious yet. Bold thinking, sharp craft, and a bias toward the unexpected. That’s the approach, regardless of the client or category.
Let’s make something worth looking at.