Nourishing Lab

Laptop and smartphone displaying a health and wellness website with a woman preparing food in the kitchen.

Let me tell you about Nourishing Lab's philosophy. They strongly believe that having a healthy gut is the key to overall wellness. Unfortunately, their website wasn't doing justice to their mission… and I was happy to remedy this. The result—a new design that’s soft yet sophisticated, perfect for the wellness and nutrition industry.

Services
Web Design
Branding Refresh

Year
2024

Client
Nourishing Lab

Copy
Megan Howard

The Solve:

After conducting a thorough analysis, we identified areas of improvement in the user experience, site index, and overall aesthetics of the site. As a result, we implemented changes to enhance the user's journey, improve the organization of content, and create a visually appealing and engaging look and feel for the site.

Before

Homepage of Nourishing Lab website featuring a woman in a blue floral blouse holding a glass of yellow juice. The page includes menu options like Services, About, Blog, Recipes, Resources, and a welcoming message about self-care and nourishment.
Screenshot of a website's About Me page for Nourishing Lab, featuring sections on the founder's journey, philosophy, and mission, with a photo of a woman in a pink dress in the kitchen.
A webpage featuring a recipe for holiday broccoli salad from Nourishing Lab, with photos of the salad, ingredients, and a woman in a kitchen holding a cup.

After

Website homepage for a nutrition and gut health service called Nourishing Lab. Features a woman smiling and preparing a salad in a modern kitchen, with text promoting gut healing and personalized health guidance.
A woman with long blonde hair in a blue patterned blouse holding a glass of orange juice, sitting in a bright kitchen with white cabinets and a window.