Two white business cards and two yellow signs arranged on a blue surface. The business cards display contact information for Pam Hurley PhD, including her email and phone number. The yellow signs feature large black text with arrows pointing to the business cards.

Hurley Write

Brand Re-Launch

The writing at your company sucks, but Hurley Write can fix that.

Partnering with a creative strategist and copywriter, I was responsible for transforming their outdated corporate identity into one that reflects their shoot-from-the-hip spirit and deep expertise in business communication.

The results—effectively positioning Hurley Write as a standout in its sector and driving both visual and strategic differentiation.

Client
Hurley Write

Studio
Young & Co.

Services
Creative Direction
Brand Identity

Mood Board

A collage of images depicting diverse professionals in meetings, presentations, and collaborative work settings, with overlay text emphasizing effective communication and writing strategies, and icons related to communication tools and engagement.

Brand Identity

Collection of branding and logo design presentation slides, including color palettes, typography options, and sample logos for 'Hurley Write' with examples of color swatches like blue, gray, white, yellow, orange, and purple, displayed on an orange background.

Social Direction

Clean grid layout, high-contrast typography, and layered geometric shapes for instant recognition in user feeds

Three smartphone screens displaying social media pages of Hurley Write Inc. with profiles, posts, and advertisements related to professional writing and communication.
Mobile phone screen displaying a LinkedIn profile of Hurley Write, Inc., with green navigation bar and multiple slides showing points about pharma and biotech, with colorful annotations and arrows indicating navigation steps.

Art Direction

Editorial-style spot illustrations designed for marketing, sales, and e-commerce materials.

Illustration Art Direction for Hurley Write Rebrand

Website Design

Hurley Write has strong social proof and documentation supporting their practice. Each section of the homepage, guided by our new strategy, positions them as a results-driven industry leader with their signature humor.

Computer monitor displaying a website redesign for Hurley Write with a blue and white color scheme, featuring a large blue banner with text about team writing challenges, and a photo of three people working together at a table. To the right, a vertical preview of additional webpage sections with colorful graphics and text.

Podcast Direction

The Writing Docs, Hurley Writes’ podcast, was integrated by incorporating visual cues from the master brand while adjusting the typography to maintain a unique identity.

Smartphone displaying a podcast episode titled 'What SCIENCE Says About' from The Writing Docs, with playback controls and timeline.