Hurley Write
Brand Re-Launch
The writing at your company sucks, but Hurley Write can fix that.
Partnering with a creative strategist and copywriter, I was responsible for transforming their outdated corporate identity into one that reflects their shoot-from-the-hip spirit and deep expertise in business communication.
Services
Brand Identity
Art Direction
Year
2024
Client
Hurley Write
Studio
Young & Co.
The Solve:
By reimagining their logo, typography, color palette, and visual assets—while also designing a new website, marketing materials, and social media content—I crafted a vibrant, bold aesthetic that reflects their irreverent yet professional tone. Collaborating with a brand strategist, we effectively positioned Hurley Write as a standout in their sector, driving both visual and strategic differentiation.
Mood Boards
The color palette is bold and vibrant, reflecting the energetic personality of Hurley Write. Hand-drawn icons give a personal touch and highlight the brand's humor. Elements like speech bubbles, exclamation points, and arrows help communicate witty comments about everyday corporate habits, positioning Hurley Write as a daring contender—an outlaw in its field.
We looked at various strong logo options to establish Hurley Write as a communication expert, not just a grammar service. The text features various fonts: a compact serif font that conveys efficiency, alongside a modern monospaced button font.
Brand Identity
A dynamic brand guidelines document that blends strategic insight with a compelling brand identity. It’s designed to inspire and unify, laying the foundation for a powerful brand presence.
Social Direction
I created a bold and professional direction for LinkedIn's social assets, enhancing brand voice with a clean grid layout, high-contrast typography, and layered geometric shapes for instant recognition in user feeds.
Each template was designed with flexibility in mind: single-image posts, quote cards, and carousel slides all share the same visual system, ensuring cohesive design across different formats.
Illustration Direction
The illustration style seamlessly blends humor with editorial flair, adding a lively touch to Hurley Write’s educational tools and marketing materials.
Website Design
Hurley Write has strong social proof and documentation supporting their practice. Each section of the homepage, guided by our new strategy, positions them as a results-driven industry leader with their signature humor.
Podcast Direction
The Writing Docs, Hurley Write’s podcast, was integrated by incorporating visual cues from the master brand while adjusting the typography to maintain a unique identity.